I know it’s been stated many times this week, but holy crap the market is freaking out. Companies can hit their expected/required earnings, surpass them, have an excellent opportunity for future growth, and still get the b*tch slap from the market. I recently purchased some shares of Hologic (HOLX) at $66.00 and now it’s down to $62.09 after a great PROFITABLE quarter. As you know, I also purchased some shares of E*Trade (ETFC) which is down like 35%. My portfolio return for this year is still going to be good, but I am still hoping for a huge push-up.
What should you do when the market is throwing everything at you? Play some hardcore defense. You need to purchase shares of companies that will offer a steady return even in a down market. Coke (KO), P&G (PG), Cadbury (CSG), Unilever (UN), and Kroger (KR) are my defensive picks. A lot of them are at their 52 week highs, but after doing some research I’m sure you can find some good deals on a moderate market pullback. All of the companies I recommended have dividends so you’re at least guaranteed a return. Remember to reinvest those dividends and watch your investments grow.
Growth companies in the technology area are also a good bet because they are much safer than most other sectors in this crazy credit crunch market. After some pretty bad news involving Cisco (CSCO) the whole tech sector dropped 3%. Does this mean every company in the tech sector will be stagnant for the rest of the year? Doubtful… Apple (AAPL) and Google (GOOG) will probably bounce back next week. Just look at the pullback as a great buying opportunity.
I know the market seems like a huge bonfire for your money right now, but sometimes you have to put your feet in the fire. The market is very crazy right now, so make sure you time and research your investments correctly. There are still plenty of areas to make some good money. Just slow down, think and then pounce when everyone seems like they are selling. You need to be conservative when everyone is buying and the market is super-saturated. Then you need to switch your strategy to Mr. or Mrs. Aggressive and buy, buy, buy when the market seems to be real crappy. Right now, the market seems pretty crappy (Hint, Hint).
In theory, you want to be an investor that takes multiple swings instead of always trying to hit a homerun. Have some ammo in your arsenal (meaning multiple stock picks) and fire big time when the time feels right. Make a game plan and find out the ways to accomplish your goal. If you want a 25% yearly return, then buying bonds won’t get you there. Find profitable companies that you like and do some research. Luckily, Yahoo Finance provides you with almost all your study materials and it’s free! Remember, have fun, make money and keep your eye on the ball. Eventually, your portfolio will turn into a huge home run!